A VISUAL LIFE | Creative Direction + Design

Tag: the royal

STREETSCAPES // give me a sign

It’s obvious from my posts that I love architecture, typography and anything¬†vintage so these old finds are right up my alley. This bar in Rozelle is new but the clever retro design of the sign in a weathered style gives it an old world look. The empty shopfront in Bondi features original signwriting in the window with a pretty pink and white tile facade probably dating back to the 1950’s. The Royal in Bondi has just been revamped and I’m glad to see that the character of the pub has been retained. Sadly the tile words outside have been removed so I’m glad I captured it before they disappeared. I’ve shown examples of tiled signage in a previous post and it would be great to salvage them but I know tiles are difficult to remove successfully. These letters would have been so cool reinstalled by a swimming pool – fancy a dip?

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TYPE-RIGHTER // vintage pub art

Pubs in Australia are part of the suburban landscape and iconic to our culture. It’s a shame that so many are disappearing and being redeveloped into high rise apartment blocks due to the land size and good locations. Luckily there are some that are bought and revamped but it’s a fine balance of keeping the heritage while bringing them to the modern age. The architectural styles of the buildings can vary like Federation or Art Deco but I also find the signage used at the time interesting.

Vintage posters and beer branded signs were commonly displayed because the breweries had major influence over pubs by controlling the choice of beers they sold. Tooth & Co dominated in Sydney and eventually bought out Resch’s, which led to them owning the majority of city pubs. Tooth’s branding is still seen around such as this painted mural at Terminus Hotel in Pyrmont. Posters advertising beer brands were also popular and can still be spotted in older areas like The Rocks. I particularly like this Victoria Bitter one at the Royal Hotel in Bondi as the surfer represents the beach area and the graphic style is reflective of the era.

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